Boosting Website Traffic: How Important is Web Hosting for SEO?

Every website owner has the same goal in the digital marketing arena: to rank high in search results using the best SEO practices.

Amidst all the Google updates of voice searches and featured snippets, there’s one SEO factor that typically goes overlooked: your web hosting service.

The hosting service provider you opt for determines your website’s speed, up-time, and overall performance—elements that are crucial for maintaining good user experience and organic presence. In order to prevent page timeouts and server errors, you need a reputable and trustworthy web host you can rely on.

So, the answer to whether web hosting affects SEO is a big YES!

In this blog post, we’ll talk about the different ways in which web hosting plans can negatively impact your site’s SEO:

Site speed

Google announced page speed as a ranking factor in search results. This means that the quicker your web pages load, the better odds you have of ranking in Google. On the contrary, pages with longer load time tend to have a lower average time on page and higher bounce rates.

So, the goal should be to ensure your site loads in under 2-seconds.

There are several technical aspects that can result in poor page loading speed: too many HTTP calls, unoptimized images, or the absence of Content Delivery Network (CDN). However, there’s one important factor that can take a hit to your site speed: cheap hosting plans—where multiple sites are hosted a single server.

Make sure you invest in a reputable web hosting provider that offers continuous website operability, along with enterprise-level security protocols and network availability.

Server downtime

Frequent server downtime is a telltale sign of an unreliable web host.

Downtime refers to the percentage of time your website is inaccessible due to server issues. When customers visit a site, only to find that it’s down, they quickly ditch it and move on to the next one in search results. If this happens too often, both Google and your visitors perceive your site as unreliable, which directly impacts your domain authority.

So to avoid downtime, choose a hosting provider that offers at least 99.9% up-time guarantee like RACKCLOUDSPACE LTD.

Server Location

Did you know that the location of your web server determines how quickly your content is accessible to your users?

Ideally, the physical server that hosts your site should be located in close proximity to your target audience. The farther the server is from your visitors, the longer it’ll take for data to be fetched, causing server latency.

Find out more about our dedicated cloud hosting services, virtual private server hosting, and affordable web hosting services that come with 24-hour on-ground technical support staff and automatic website deployment.

Get in touch with us for more information.